Job Description
Main missions:
Within the Group & the Business Unit strategy:
- Define & implement the startegy for the consumer led Business model
- Define & deploy in the countries the routes to market
- Define the consumer target groups & deploy the access channel policies
- Lead the related consumer marketing activities forthe BU & their country deployement
DIY, showrooms, consumer web...
- Define the communication strategy to consumer
- Define the most effective media routes
- Manage the deployement of the centrally developed campaigns in the different countries
- Define & implement the dedicated web policy, social media & the dedicated consumer web portal & content
- Manage the related communication budget and communication teams
- Manage the external agencies & interact with the Global Marketing teams
Desired Skills & Experience
Business experience requirements:
- 15 yrs experience in consumer marketing & marketing communication
- work in international environment, interfacing with the countries for execution
- experience in defining & rolling out international marketing programs and campaigns into various countries
- experience in major & complex launches to consumer
- experience in managing agencies
- expertise in web Management with social media a plus
- track record in building brands
- at ease in translating technologies& products/solutions into attractive consumer value propositions
Sectors of experience indication:
- B to B to C / B to C
- Highly competitive durable goods
- Experience in a blue chip consumer marketing group
- Home improvement
- Decoration
- Home appliances, consumer electronics
- Telco,
-..DIY activities for home
Apply Now - Resume or CV with Job Post Title
Email: jobs@aarenconsultants.in
